the founder’s counsel
Most Founders Don’t Know What They Don't Know About Legal.
Here's how it usually goes:
You handle what you can yourself. You bring in a lawyer when something feels important. You hope you're not missing anything critical.
Then one day you realize: that agreement you signed eight months ago wasn’t written well, and is now a problem. Or your communication with your client wasn’t clear enough, and now you’ve got a dispute. Or you’re not sure paying all that money for an IP lawyer was worth it.
This program reframes how founders approach legal counsel, emphasizing a proactive partnership, rather than a reactive scramble once something goes wrong. Just as you invest in your health before there’s a crisis, The Founder’s Counsel helps you build legal strength and strategy from the start.
The issue isn't that you need more lawyers. You need someone who actually knows your business.
Someone who can tell you:
What's urgent vs. what can wait
When to spend $500 vs. $5,000 on the same issue
Which problems you're creating without realizing it
Who to call when you need a specialist (and when you don’t)
Who This Is For
You’ve got real traction - and you're doing $250K+ in revenue.
You’re past the “idea stage” but nowhere near ready for a full legal team.
You're the founder who:
Knows legal matters but can’t tell which things matter most
Has patched together legal help but wants someone who actually knows your business
Would rather prevent fires than pay to put them out
Needs straight answers, not just billable hours
What We Do.
Strategic Legal Partnership
You get us as your go-to outside general counsel. Not just for documents - for the decisions that documents can't answer. We learn how your business actually works, so advice fits your situation, not a template.Smart Triage
We help you figure out what needs a specialist, what we can handle, and what you can handle yourself. Stop wondering if you're over-spending or under-protecting.Trusted Network
When you need an IP attorney, tax counsel or employment lawyer, we’re connected. No more cold-calling strangers on LinkedIn.Business Context
Legal advice that factors in your budget, timeline and priorities. We get that "technically correct" isn't always the right answer for a startup.Founder Community
Regular sessions with other builders at similar stages. Learn from each other's close calls and wins. Realize you're not alone in these questions.
How it Works.
This is an ongoing partnership that grows with your business - not a rigid program or a transactional relationship where we only talk when something's broken.
Every business is different. Some founders need monthly strategy calls. Others want quarterly check-ins plus on-demand access. We'll figure out what makes sense for where you are and where you're going.
Let's talk about what you actually need.
Word of Mouth.
What People Are Saying
— Nico, Founder, BodyWerk
As I’ve built my business, Rena has been an invaluable resource across so many dimensions — from money strategy and business development to navigating complex decisions with confidence. What sets her apart is not just her deep expertise, but her ability to explain things clearly and compassionately. She gets the human side of building something from the ground up. As outside counsel for my business, she doesn’t just offer legal advice, she brings a strategic mindset that’s grounded in real-world experience. She helps me see the bigger picture while also making sure the details are right. I truly trust her guidance and consider her an essential part of my team.
— Simmy, Founder, Clock Tower Innovation
I hired Rena to help launch my creative consulting business, and from the start, it was clear I had made a wise choice. In addition to contract review and negotiation, Rena has helped me think and plan more broadly, strategizing every corner of my company and setting me up for sustained success. Rena is collaborative, efficient, kind, and always thinking several moves ahead. I feel very fortunate to be working with Rena; my expectations were high, and somehow, she exceeded them.
— Alicyn, Law Firm Founder
Rena is the rare combination of brilliant attorney and business-savvy pragmatist. She was my first call as I considered making the leap to launching my own law practice, and she effortlessly answered my practical questions from her firsthand, on-the-ground experience building a law firm and a business. She is a visionary, genuinely understands how to build a brand, and is a phenomenal community-builder.
— Chris, Attorney
I contacted Rena for guidance while preparing to launch my own practice – and this was the best decision I’ve made during this process. Rena has the experience to answer questions that inevitably arise when you’re trying to start a business (and she’ll even address a few more you didn’t think to ask). She is smart and caring, and she puts tremendous energy and focus into any issue you raise. She gave me invaluable advice on everything from logistics (basics like company formation, accounting, & insurance) to bigger picture issues (e.g., establishing an online presence, strategic pricing considerations). She also has this unique network of vetted colleagues to whom she can refer clients for subjects that require more expertise. I highly recommend Rena’s services and cannot say enough great things about her as a professional and as a human being.
GET IN TOUCH
We’d love to assist you further.